Privacy Policy

El Vaquero operates this store and website, including all related information, content, features, tools, products, and services (the "Services"), to provide you with a curated shopping experience. The Services are powered by Shopify, which enables us to deliver these Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you access or use the Services, make a purchase, or otherwise communicate with us. In case of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of personal information.

By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed.

1. Personal Information We Collect

When we refer to "personal information," we mean information that identifies or can reasonably be linked to you. Personal information does not include data that is collected anonymously or de-identified.

We may collect or process the following categories of personal information, depending on your interactions with the Services and applicable law:

  • Contact Information: Name, address, billing and shipping addresses, phone number, email address
  • Financial Information: Credit card, debit card, financial account numbers, payment details, transaction details, and payment confirmations
  • Account Information: Username, password, security questions, preferences, and settings
  • Transaction Information: Items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, including past transactions
  • Communications: Information included in emails, support inquiries, or other communications with us
  • Device Information: Device type, browser, network information, IP address, and unique identifiers
  • Usage Information: Interaction details with our Services, including navigation and engagement patterns

2. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: When you create an account, make purchases, contact us, or provide information voluntarily
  • Automatically via Services: Using cookies, device information, or other tracking technologies
  • From service providers: Vendors and partners that provide technology, payment processing, analytics, or fulfillment services on our behalf
  • From partners or third parties: Other companies we work with to provide or improve Services

3. How We Use Your Personal Information

We use your personal information for the following purposes:

  • Provide, Tailor, and Improve Services: Process payments, fulfill orders, manage accounts, facilitate shipping, returns, and exchanges, remember preferences, enable product reviews, and offer personalized shopping experiences
  • Marketing and Advertising: Send promotional communications via email, SMS, or postal mail, and display personalized online ads based on your activity and purchases
  • Security and Fraud Prevention: Authenticate accounts, secure transactions, detect fraudulent activity, and protect users and Services
  • Communications: Respond to support inquiries and maintain business relationships
  • Legal Compliance: Comply with applicable laws, respond to lawful requests, participate in legal proceedings, and enforce our policies and terms

4. How We Share Your Personal Information

We may disclose personal information to third parties in the following circumstances:

  • Service Providers: Shopify and other vendors providing IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, or shipping
  • Business and Marketing Partners: For advertising and marketing services
  • With Your Consent: When you request or authorize disclosure, including social media integrations or third-party shipping
  • Affiliates and Corporate Group: Sharing within our corporate group
  • Business Transactions: In connection with mergers, acquisitions, bankruptcy, or legal obligations
  • Legal Requirements: To respond to lawful requests from authorities or enforce policies

5. Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes your personal information to provide and improve Services. Information may be shared with Shopify or third parties, including those outside your country, as needed to provide and enhance Services.

Shopify may use personal information to provide enhanced features, including personalized advertising. Shopify is responsible for processing this information and handling your rights. Learn more at Shopify Privacy Policy and exercise rights via Shopify Privacy Portal.

6. Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the privacy, security, or accuracy of these external sites. Information shared on public or semi-public platforms may be visible to others, including third-party platforms.

7. Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. Parents or guardians may request deletion of information for children via service@elvaquerostore.com.

8. Security and Retention

No system is perfectly secure. We cannot guarantee absolute security of information transmitted to us.

We retain personal information as long as necessary to provide Services, maintain accounts, comply with laws, resolve disputes, and enforce policies.

9. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access / Know: Request access to your personal information
  • Delete: Request deletion of your personal information
  • Correct: Request corrections to inaccurate information
  • Portability: Request a copy of your information or transfer to a third party
  • Communication Preferences: Opt out of marketing emails at any time

We may need to verify your identity before processing requests. Authorized agents may act on your behalf with proper authorization.

10. Complaints

If you have complaints about our data practices, contact us via service@elvaquerostore.com. You may also appeal or contact your local data protection authority as applicable.

11. International Transfers

Personal information may be transferred, stored, and processed outside your country. Transfers outside the EEA or UK rely on recognized transfer mechanisms, such as Standard Contractual Clauses.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The revised version will be posted here with an updated "Last updated" date.

13. California Consumer Privacy Act (CCPA)

This section applies to California residents and supplements the other information contained in this Privacy Policy.

13.1 Categories of Personal Information We Collect

We collect the following categories of personal information as defined under the California Consumer Privacy Act (Cal. Civ. Code § 1798.100):

  • Identifiers: name, email address, phone number, mailing address, billing address, IP address
  • Commercial Information: transaction history, items purchased, returns, exchanges
  • Financial Information: credit/debit card numbers, payment details (processed securely via Shopify)
  • Internet or Electronic Network Activity: device information, browser type, browsing history, and usage data on our website
  • Geolocation Data: general location (e.g., city or region) derived from your IP address

We collect this information directly from you when you create an account, make a purchase, or contact us, and automatically through cookies and tracking technologies when you use our Services.

13.2 Categories of Sources

We collect personal information from the following sources:

  • Directly from you (account creation, checkout, support inquiries)
  • Automatically through cookies and tracking technologies
  • From service providers including Shopify (our e-commerce platform), payment processors, and shipping carriers

13.3 Business Purposes for Collection

We collect personal information for the following business purposes:

  • Processing and fulfilling orders
  • Managing accounts and providing customer support
  • Sending order confirmations, shipping updates, and service-related communications
  • Marketing and advertising (with your consent where required)
  • Fraud prevention and security
  • Legal compliance

13.4 Disclosure of Personal Information

We do not sell your personal information. We may share personal information with service providers who perform services on our behalf, including Shopify (our e-commerce platform), payment processors, and shipping carriers. We do not rent, sell, or share personal information with third parties for their own marketing purposes.

13.5 Your Rights Under the CCPA

If you are a California resident, you have the right to:

  • Know what personal information we collect about you and request disclosure of our data collection practices
  • Request deletion of your personal information (subject to certain exceptions)
  • Request correction of inaccurate personal information
  • Opt out of the sale or sharing of your personal information (we do not sell personal information)
  • Not be discriminated against for exercising your privacy rights

13.6 How to Submit a Request

To exercise your rights, contact us:

  • Email: service@elvaquerostore.com
  • Phone: +1 7704338558
  • Mail: El Vaquero, 1368 Atlanta Rd SE, Marietta, GA 30060

We may need to verify your identity before processing your request. Authorized agents may submit requests on your behalf with your written permission.

13.7 "Do Not Sell or Share My Personal Information"

We do not sell or share personal information for cross-context behavioral advertising. If you have questions about how we handle your data, please contact us using the information above.

For more information about CCPA, visit the California Attorney General's website: https://oag.ca.gov/privacy/ccpa

Contact Information

If you have questions or wish to exercise your rights, contact us at:

El Vaquero
Phone: +1 7704338558
Email: service@elvaquerostore.com
Address: 1368 Atlanta Rd SE, Marietta, GA 30060
Business Hours: Monday – Saturday: 11:00 AM – 7:00 PM (U.S. Standard Time)